It is a very clever way to pass a URL for someone with a smart phone! Also, it is very easy to generate such oneself with Google image chart editor.
QR code data capacity
Numeric code Max. 7,089 characters
Alphanumeric Max. 4,296 characters
Binary (8 bits) Max. 2,953 bytes
Error correction capacity
Level L – 7%
Level M – 15%
Level Q – 25%
Level H – 30%
% of codewords can be restored.
QR codes use the Reed–Solomon error correction so even slightly damaged.